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TWICE just had an even more eventful one than usual!  TWICE just concluded an amazing long weekend! It started with a record-breaking Amazon Music Live stream that followed Thursday Night Football and was available via both Twitch and Amazon Prime Video. In terms of unique viewers, that show became Amazon Music’s most-viewed production to date!  Then, they teamed up with Complex for a pop-up shop in Los Angeles, filled with merchandise promoting their upcoming mini-album, STRATEGY. The exclusive event drew crowds big enough to sell out the stock and passionate enough to wait over 24 hours to secure spots in line!   Lastly, the TWICE members hopped on Roblox and had the platform’s biggest-ever “virtual meet & greet”! Roblox logged over 300,000 total visits to the virtual realm of “TWICE Square,” as well as over 33,000 concurrent attendees! Stay tuned for more in this series, covering big moments from 2024 that proved the passion towards and popularity of various K-pop artists! View the Substack version of this piece, including video from the pop-up shop, here! Photos courtesy of Republic Records; photographer/videographer: Elaine Tantra; video producer: John Andosca; video director: Chase Peavy
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