4EVE’s Exciting Evolution

The T-pop girl group explains how the GLOW era marks the start of a new chapter!

Photo courtesy of XOXO Entertainment

Please introduce yourselves and share what special traits and skills each member adds to the group! 
Mind: Hi, I'm Mind, a member of 4EVE and like the big sis of the team!

Jorin: Hi, I'm Jorin. One fun fact about me is that I always look a little sleepy! In the group, I usually take care of the small details and help keep everything organized.    

Taaom: Hello! I'm Taaom. I think my strength is bringing positive energy. Personally, I really like myself most when I’m thinking positively and feeling calm, so I try to share that kind of energy with the people around me.    

Hannah: Hi! I’m Hannah from 4EVE. I am the only foreigner in this group; I'm half Lao-American.

Fai: Hi! I'm Fai from 4EVE. I can rap, but what I’m most confident in is dancing. I think I bring strength to the group, and I also act as our memory bank when it comes to choreography and blocking!

Punch: Hi, my name is Punch. I think my special trait is that I can tie my headphones with my tongue! [Laughs] Maybe that just adds a little weirdness to our group, but in a fun way! 

Aheye: Hi, my name is Aheye. I’m the youngest member of the group. I’d say my strong points are my vocals and my endurance. I’ve been in the entertainment industry since I was seven years old, so I’m very used to working hard and staying focused.

Please talk about your newest EP, GLOW!

4EVE: It’s our very first full English-language [EP]. All the songs were produced by international producers, such as Brian Kennedy. It was such a great experience! We created everything during a one-week song camp, [and] we especially love this album because we contributed our own ideas and writing. For example, we thought when you fall in love with someone, playing a little game of hide-and-seek could be really cute, [which is how we came up with the lyric] “Playin' hide and seek, give you a little peek-a-boo.”

In this EP, the song styles, vocal styles, mood, and tone are all totally different from our previous work. We put a lot of dedication into this album; this was the first time we spent [so] many hours recording [each] part of [each] song! It was challenging but a lot of fun. 

We got to try many new things and work with a much bigger production team [than usual]. Everyone is super excited about it, and we’re really happy with how it turned out! It really feels like a new level for 4EVE. 

What were your experiences like filming the music videos for the songs on GLOW? 
4EVE: The music videos for this album are really different from our previous ones. The concepts feel more mature, and each one has an interesting storyline. 

The first [video] we shot was “LIKE YOU.” We filmed it overnight, all the way to the next morning, so we really had to fight off our sleepiness! It was our first time ever getting to be animals! It was so much fun!

For us, “Keep a Secret” is the sexiest song on this [EP]. The vibe and look of the music video is super sassy and really new for us.

“Snooze” is absolutely beautiful. The art direction is just perfect! We really love this [video] and hope you guys check it out!

You’ve described GLOW as showing both the “AM side” and “PM side” of 4EVE. Can you explain what you mean by that?
4EVE: 4EVE has such a wide range of personalities, both [among] our members and [in] our music. “AM” shows the lighter, calmer, brighter, sweeter side of 4EVE. The songs, styling, and video are soft and easy on the eyes and ears. “PM,” on the other hand, shows a more intense, serious, [and] grown-up mood. It represents the “girl crush” side [and our] powerful energy.

Do you think one “side” ended up representing 4EVE better than the other? 
We connect more with the “PM” side than the “AM” side, [and we] definitely love to sleep, haha!

Photo courtesy of XOXO Entertainment

Previous releases focused more on self-love, while GLOW seems to be more about crushing on other people. Is that a purposeful change? 
4EVE: The self-love concept is still very much part of 4EVE, but GLOW [is] more about what would happen if girls like us [fell] in love. So we’re talking about love in a broader sense: romantic love, friendship, and yes, still self-love too. The main difference [now] is that we want to show a more grown-up version of the group, both in the visuals and music. We’re always exploring new styles to keep things fresh!

What is your favorite song on GLOW, and why? 
Mind: “Starry Night” is my first love from this EP, but honestly, every song is really good. Listening to the whole thing from start to finish is the best experience!

Jorin: Honestly, I love every single song. But whenever I’m just spacing out or not doing anything, the sound of "Snoo-ooze" always pops into my head somehow! [Laughs]

Taaom: I love "Life is a Movie," because I feel like it’s the coolest track on the album. I especially love the guitar sound.

Hannah: It’s really hard to pick just one… But for me, I’d say “Like You.” It totally caught my attention, [and] I immediately liked it the first time I heard it!

Fai: My favorite track from this EP is definitely “Life is a Movie”! It’s the kind of music I personally enjoy, and I’ve loved the groove since it was just a demo. Now that it’s my voice on the actual song, I feel even more connected to it.

Punch: My favorite is “Snooze.” From the moment I heard the beat - literally just two seconds in - I knew it was gonna be a hit. The vibe, the lyrics, the tone we used... It’s such a satisfying combination!

Aheye: “Starry Night” is my favorite. I got to be involved from the very beginning, from beat selection to melody testing. I even worked on some of the harmonies. I already felt really attached to it even just [after] hearing the demo.

What is your favorite 4EVE song besides the songs on GLOW, and why? 
4EVE: We love “วันแรกของวันที่เหลือ (Our First Day),” because it’s a song that expresses our gratitude and appreciation towards our fans. And “hot2hot” is so unique. It feels fresh, not just in the sound but also in the ways we sing and dance to it. Another one we really love is the kind of song everyone can listen to every day and never get tired of: “คิดคิด (Let Me Know).” 

This year is 4EVE’s five-year anniversary! Looking back, how have you changed since the early days? 
4EVE: Over the past five years, we’ve explored so many different styles of music and grown so much together - not just as people, but in the ways we work. Our attitude towards working has matured. We now have a clearer understanding of what we’re going to do [and what] our plan and goals [are]. We’ve had the chance to travel to places we never imagined we’d get to go to and to work on a variety of projects. 

Back when we started, we used to look at each other and wonder, “What kind of group are we going to be?” Now, we finally have the answer. We’re just truly ourselves, and that’s what has brought us here, celebrating five years together.

Photo courtesy of XOXO Entertainment

What memories stand out to you the most from your time in 4EVE so far? 
4EVE: The first and second concerts [were] so intense; we gave [them] our all. We still remember the moments we stepped on stage, saw the entire hall filled with fans, and heard the cheers. Our eyes welled up with happy tears. That feeling still stays with us.

Another memorable moment [was] when we got to travel abroad together. It was our first time experiencing so many new things - trying new food, visiting new places - and we shared all of it as friends. Hanging out late at night and catching up with each other… Those little moments have become truly special parts of our journey. A lot of joy, fun, and good things [have] happened to us. It feels like we’re slowly achieving our dreams side by side.

Photo courtesy of XOXO Entertainment

What is next for 4EVE? 
4EVE: In the short term, our goal is to keep making the best music we can and stay healthy so we’re always ready to give great performances for our fans. Going global is part of our plan as well. We know it won't happen easily, but we're ready to put in our passion and energy to help our group grow. Honestly, if more people get to know 4EVE, enjoy our songs, and love what we do, that's enough to make us happy.

In the long term, we hope to keep growing together [and] stay happy, both as individuals and as a team.

Lastly, do you have a message for your fans or anything else you want to say about your music?
4EVE: Thank you so much for all of your support so far. Thank you for always being there for us. We’re truly happy and grateful to have you by our side. We really hope you'll love our new EP, GLOW, and all of our past music too! Our whole team put so much love and effort into creating these works. We hope our music can be a small source of joy or inspiration for you. We really hope you’ll keep following our journey and look forward to what’s coming next!

Check out GLOW here!

View the Substack version of this piece here!

Answers have been edited and condensed for clarity.